Google · Microsoft · Amazon Ads

Paid Advertising That Delivers Measurable ROI

We manage data-driven advertising campaigns across Google, Microsoft, and Amazon - putting your business in front of the right people at the exact moment they are ready to buy. Every pound of your budget is optimised for maximum return.

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Why Paid Advertising

Unlike SEO, paid advertising delivers traffic from day one. The moment your campaign goes live, your ads appear at the top of search results - right in front of people actively looking for what you offer.

Done right, paid advertising is one of the most controllable and scalable growth channels available. You set the budget, we maximise what it delivers - with full transparency on every pound spent and every conversion earned.

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average ROAS across our client portfolio

900M+

monthly users reachable via Microsoft Ads

35%

lower CPCs on Microsoft vs Google on average

300M+

products available to advertise on Amazon

Our Platforms

We are specialists across all three major paid advertising ecosystems - giving your business unmatched reach and efficiency.

Google Ads

Search · Shopping · Performance Max · Display · YouTube

The world's largest advertising platform. 8.5 billion daily searches mean unmatched reach for businesses of every size. We manage every campaign type to maximise your return.

  • Search, Shopping & Performance Max campaigns
  • Display, Remarketing & YouTube advertising
  • Full conversion tracking & ROAS optimisation
Google Ads Services

Microsoft Ads

Bing · Yahoo · AOL · LinkedIn Audience Network

Reach 900M+ monthly users Google does not. CPCs are typically 20-35% lower than Google, making Microsoft an efficient and often overlooked route to high-quality leads.

  • Search campaigns on Bing, Yahoo & AOL
  • LinkedIn audience targeting for B2B
  • 20-35% lower CPCs than Google on average
Microsoft Ads Services

Amazon Ads

Sponsored Products · Sponsored Brands · Display · DSP

300M+ active customers, all ready to buy. Amazon is the world's largest product search engine - get your products in front of high-intent shoppers at every stage of their journey.

  • Sponsored Products, Brands & Display
  • Amazon DSP programmatic advertising
  • Product listing optimisation included
Amazon Ads Services
Full Management

Every Bytewise paid advertising engagement includes a comprehensive management service - not just "setting and forgetting" your campaigns.

Account Setup & Audit

We audit your existing account (or build from scratch), fix structural issues, and establish clean tracking foundations - conversion tags, audience lists, and goal configuration.

Keyword & Audience Research

Deep keyword research to find high-intent, commercially valuable search terms. We build negative keyword lists from day one to stop wasting spend on irrelevant clicks.

Ad Copy & Creative

Compelling, conversion-focused ad copy tested systematically. We write and test multiple variations to find what resonates with your audience and drives the best results.

Bid Management & Optimisation

Ongoing bid adjustments, Quality Score improvements, and Smart Bidding strategy refinements. We review performance data weekly and make data-led decisions.

Landing Page Guidance

A great ad sends traffic to a great page. We review your landing pages and provide actionable recommendations to improve conversion rates and Quality Scores simultaneously.

Monthly Reporting & Reviews

Clear, honest monthly reports covering all key metrics - ROAS, CPA, impressions, clicks, and revenue. Regular strategy calls to discuss results and plan the next month.

Common Questions

There is no minimum budget set by Google - you can start with as little as £5/day. However, we recommend a minimum monthly ad spend of £500-£1,000 to generate meaningful data and results.

Microsoft Advertising reaches Bing, Yahoo, and AOL - covering around 900 million monthly users that Google misses. CPCs on Microsoft are typically 20-35% lower than Google.

We manage Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP campaigns. We also handle Amazon listing optimisation to maximise conversion rates.

We track ROAS, cost per conversion, revenue generated, and profit margin. We provide transparent monthly reports and hold regular reviews to discuss performance and strategy.

Related Services

Paid advertising works best as part of a complete digital strategy. Pair it with SEO and a high-converting website for maximum impact.

Web Design

Ads drive traffic - but the page they land on determines whether visitors convert. Our web design service ensures your landing pages are built to maximise conversions.

Web Design Services

SEO Optimisation

While paid ads deliver instant visibility, SEO builds long-term organic growth. Together they create a complete search presence - paid for immediate results, organic for sustainable traffic.

SEO Services

Ready to Grow With Paid Ads?

Get a free, no-obligation PPC audit - we will analyse your current campaigns (or your competitors') and show you exactly where the opportunities are.