Search Ads
Capture high-intent buyers at the exact moment they search for your products or services. Text ads at the top of Google results, delivering clicks from people ready to act.
Google Ads Management
Google Ads That Put You At the Top
Google processes 8.5 billion searches every single day. Our certified Google Ads specialists build and manage campaigns that place your business in front of high-intent buyers at the exact moment they are searching - driving clicks, leads, and revenue with every pound of your budget working as hard as possible.
Why Google Ads
Instant Visibility Where Intent Is Highest
Search advertising puts your business directly in front of people who are actively looking for what you offer. Unlike display advertising or social media, Google Search captures demand that already exists - connecting you to buyers at the precise moment they have intent to purchase.
With the right strategy, Google Ads delivers measurable, scalable, and highly attributable results. You know exactly what you spent, how many clicks you received, how many converted, and what revenue was generated. Every decision is driven by data, not guesswork.
Start Advertising on Google8.5B
searches processed by Google every day
2.9×
average ROAS reported across Google Ads accounts
90%+
of internet users reachable via Google's network
8×
return on every £1 spent - Google's own revenue estimate
Campaign Types
Every Google Ads Format, Expertly Managed
From capturing search demand to building brand awareness at scale - we manage the full suite of Google Ads campaign types.
Shopping and Performance Max
Showcase your products directly in Google Search with images, prices, and ratings. Performance Max uses Google's AI to serve ads across Search, Display, YouTube, Gmail, and Maps.
Display and Remarketing
Build brand awareness and recapture interested visitors across 2 million+ websites and Google properties. Remarketing turns browsers into buyers at a fraction of new acquisition cost.
YouTube Advertising
Reach over 2 billion monthly YouTube users with video ads. From skippable in-stream ads to bumper ads and video discovery campaigns - measurable at every step.
Local Service Ads
Get more local enquiries with Google's pay-per-lead Local Service Ads. LSAs display at the very top of Google - complete with your Google Guarantee badge, reviews, and phone number.
Full Management
Everything Handled. Nothing Hidden.
Every Bytewise Google Ads engagement is a full management service - not a set-it-and-forget-it approach. Here is exactly what we do for every client.
Account Audit
Deep-dive audit of your existing account. We identify structural issues, wasted spend, poor Quality Scores, missing conversion tracking, and untapped opportunities.
Keyword Research
Thorough keyword research to identify terms your ideal customers are searching. We build tightly themed ad groups and comprehensive negative keyword lists to prevent budget leakage.
Ad Copy and Creative
Compelling, conversion-focused ad copy. We write and A/B test multiple ad variations across responsive search ads, display creatives, and video scripts.
Bid Management
Active bid management using Smart Bidding and manual adjustments. We set target ROAS/CPA goals and adjust bids based on device, location, time, and audience.
Landing Page Guidance
We review your landing pages and provide detailed recommendations on relevance, page speed, conversion rate optimisation, trust signals, and call-to-action clarity.
Monthly Reporting
Clear monthly reports covering impressions, clicks, conversions, cost per conversion, revenue, and ROAS. Plain English findings and next-month focus.
FAQ
Google Ads Questions Answered
Straight answers to the questions we hear most from businesses considering Google Ads management.
There is no minimum set by Google - you can technically start from a few pounds a day. However, we recommend a minimum monthly ad spend of £500-£1,000 to generate enough data to optimise effectively. For competitive industries, £1,500-£3,000 per month will deliver more meaningful results.
Google Ads can drive traffic from the moment your campaign goes live. Most accounts begin generating leads or sales within the first week. The first 4-8 weeks are a learning phase - performance typically improves significantly after this initial period.
Your Google Ads account always belongs to you. We work inside your own account using manager access - meaning all your campaign history, conversion data, and audience lists remain yours if you ever decide to move on.
Quality Score is Google's rating (1-10) of how relevant your keywords, ads, and landing pages are. A higher Quality Score directly reduces your cost per click and improves your ad rank. Our campaigns are built to maximise Quality Score.
Absolutely. We take on existing accounts regularly and often find significant room for improvement - from wasteful broad match keywords and missing negatives to tracking errors and missed campaign types.
Amplify Your Google Ads Results
Google Ads performs best as part of a joined-up digital strategy. Pair it with these services for even stronger outcomes.
Microsoft Ads
Extend your reach to Bing, Yahoo, and AOL with Microsoft Ads. Typically 20-35% lower CPCs than Google - reaching a valuable audience you are currently missing, often including higher-income and older demographics.
Explore Microsoft AdsSEO Optimisation
While Google Ads delivers immediate traffic, SEO builds long-term organic visibility that compounds over time. Running both together gives you full-page coverage on Google - maximising the chances that searchers click through to your site.
Explore SEOWeb Design
Paid traffic is only as effective as the landing page it reaches. Our web design service builds fast, conversion-optimised pages built from the ground up to turn Google Ads clicks into enquiries and sales - lowering your cost per conversion.
Explore Web Design