Search Campaigns
Keyword-targeted text ads appearing across Bing, Yahoo, and AOL. We research intent, structure tightly themed ad groups, and write compelling copy that drives clicks.
Get StartedMicrosoft Ads Management
Microsoft Ads Agency for Bing PPC in the UK
We are a UK Microsoft Ads agency running Bing PPC for small and medium businesses. Microsoft Advertising reaches over a billion people a month across Bing, Edge, Outlook, LinkedIn and Xbox, and most of your competitors are not bidding there. From £200 a month plus ad spend.
Why Bing PPC
What Is Microsoft Advertising, and Is It Worth It?
Microsoft Advertising is the pay-per-click platform behind Bing, Yahoo, AOL, Edge and the Microsoft Audience Network, which includes LinkedIn profile targeting. It works much like Google Ads, and campaigns can be imported directly. The difference is competition: far fewer UK advertisers bid on Microsoft, so the same budget usually buys more clicks. It is worth it when you are already at your ceiling on Google, or when you sell to older, higher-income or B2B buyers.
Bing users tend to be older, more educated, and earn higher incomes than the average internet user - making them ideal for financial services, B2B, professional services, home improvement, and high-value retail. Add LinkedIn audience targeting and you have a B2B advertising channel unlike anything Google can offer.
We manage campaigns across the full Microsoft Advertising network - Bing, Yahoo, AOL, MSN, Outlook, and the Microsoft Audience Network - to maximise your reach and return.
Get a Free Bing PPC Audit1bn+
people reached monthly across Bing, Edge, Outlook, LinkedIn and Xbox (source: Microsoft Advertising)
187
markets covered by the Microsoft Advertising Network (source: Microsoft Advertising)
£200
our management fee from, per month, plus your ad spend
£300
minimum monthly ad spend we recommend before the data means anything
Campaign Types
Full-Network Microsoft Ads Management
From keyword-targeted search ads to LinkedIn audience campaigns, we manage every format the Microsoft Advertising platform offers.
LinkedIn Audience Targeting
A capability unique to Microsoft Ads. Target searchers by their LinkedIn job title, industry, company size, or seniority level - the most powerful B2B paid search channel available.
Get StartedShopping Campaigns
Product listing ads that appear directly in Bing search results with images, prices, and ratings. We manage your product feed and maximise ROAS for e-commerce businesses.
Get StartedRemarketing & Audiences
Re-engage past website visitors and lapsed customers with tailored ads across the Microsoft Audience Network - including MSN, Outlook, and partner sites.
Get StartedWhat's Included
Everything You Need, Nothing You Don't
Transparent, comprehensive management from initial setup to ongoing optimisation and reporting.
Account Audit & Setup
We audit your existing Microsoft Ads account (or set one up from scratch), assess structure, wasted spend, and missed opportunities - then build a clear action plan.
Keyword Research
Deep keyword analysis covering search volume, intent, competition, and cost. We identify highest-value terms and build negative keyword lists to cut wasteful spend.
Ad Copy & Extensions
Persuasive responsive search ads written for your audience, with sitelink, callout, call, image, and price extensions set up to maximise ad real estate and click-through rate.
Bid Strategy & Optimisation
We select and manage the right bidding strategy for your goals - whether target CPA, target ROAS, enhanced CPC, or manual bidding. Regular bid adjustments maximise every penny.
Audience Targeting
In-market audiences, custom audiences, remarketing lists, and LinkedIn profile targeting layered onto your campaigns to lower your cost per acquisition.
Monthly Reporting
Clear, plain-English monthly reports covering impressions, clicks, CTR, conversions, CPA, and ROAS - with a written summary of what was done and what is planned next.
FAQ
Microsoft Ads and Bing PPC Questions
Common questions about advertising on the Microsoft Search Network.
Account structure, keyword research, ad copy, bid and budget management, negative keyword work, conversion tracking and monthly reporting. In practice most of the value is in what we stop spending on. We manage Microsoft Ads from £200 a month plus your ad spend, with no long-term contract.
Usually yes, for two reasons. Microsoft Advertising reaches over a billion people a month across Bing, Edge, Outlook, LinkedIn and Xbox, and far fewer UK advertisers compete there. Your existing Google campaigns can be imported directly, so testing it costs very little effort.
Often, but we will not quote you a percentage, because it varies enormously by sector and by how competitive your keywords are. What we will do is run both for a month and show you your own cost per click and cost per enquiry side by side. That is the only number that matters.
B2B, financial services, legal, healthcare, home improvement and higher-value retail tend to perform well. The Microsoft audience skews older and more affluent, and LinkedIn profile targeting through the Audience Network lets you filter by job title, industry, company size and seniority.
Yes. Microsoft Advertising has a built-in Google Ads import tool. We run the import, then rebuild the parts that do not translate: match types behave differently, the audience is not the same, and a straight copy usually underperforms until it is reworked.
We suggest at least £300 a month in ad spend. Below that there is rarely enough data to optimise properly, and you end up paying for guesswork. Our management fee starts at £200 a month on top, and we will tell you honestly if your budget is better spent elsewhere.
The platform mechanics are similar, so the skills transfer. What differs is strategy. Microsoft rewards advertisers who exploit the lower competition rather than copying their Google setup across, and the LinkedIn targeting layer has no Google equivalent. We run both together under our paid advertising service.
Extend Your Digital Reach
Microsoft Ads works best as part of a joined-up paid and organic strategy.
Google Ads
Dominate the world's largest search engine alongside Microsoft. We manage Google Search, Display, Shopping, and Performance Max campaigns for complete paid search coverage.
Explore Google AdsSEO Optimisation
Build long-term organic visibility alongside your paid campaigns. Technical SEO, content strategy, and link building that compounds in value over time and reduces your reliance on ad spend.
Explore SEOAmazon Ads
Reach over 300 million Amazon customers at the point of purchase. Sponsored Products, Sponsored Brands, and DSP campaigns managed to maximise your ROAS on the world's largest marketplace.
Explore Amazon AdsAreas We Serve
Microsoft Ads Across Scunthorpe, North Lincolnshire & Beyond
We deliver microsoft ads services to businesses across the regions below. Click your area for local detail, or get in touch if your location isn't listed.