Search Campaigns
Keyword-targeted text ads appearing across Bing, Yahoo, and AOL. We research intent, structure tightly themed ad groups, and write compelling copy that drives clicks.
Get StartedMicrosoft Ads Management
Reach the Audience Google Misses
Over 900 million people search on Bing, Yahoo, and the Microsoft Audience Network every month - with CPCs typically 20-35% lower than Google. We manage your Microsoft Ads campaigns to capture this high-intent, high-value audience and turn clicks into revenue.
Why Microsoft Ads
A Larger Opportunity Than Most Advertisers Realise
Most businesses focus all their paid search budget on Google and overlook Microsoft Ads entirely. That means less competition, lower costs, and an audience of hundreds of millions of engaged searchers waiting to be reached.
Bing users tend to be older, more educated, and earn higher incomes than the average internet user - making them ideal for financial services, B2B, professional services, home improvement, and high-value retail. Add LinkedIn audience targeting and you have a B2B advertising channel unlike anything Google can offer.
We manage campaigns across the full Microsoft Advertising network - Bing, Yahoo, AOL, MSN, Outlook, and the Microsoft Audience Network - to maximise your reach and return.
Start Your Microsoft Ads Campaign900M+
monthly users across the Microsoft Search Network
20-35%
lower average CPCs compared to Google Ads
53M
PC users on Bing who do not use Google Search
33%
higher household income than the average internet user
Campaign Types
Full-Network Microsoft Ads Management
From keyword-targeted search ads to LinkedIn audience campaigns, we manage every format the Microsoft Advertising platform offers.
LinkedIn Audience Targeting
A capability unique to Microsoft Ads. Target searchers by their LinkedIn job title, industry, company size, or seniority level - the most powerful B2B paid search channel available.
Get StartedShopping Campaigns
Product listing ads that appear directly in Bing search results with images, prices, and ratings. We manage your product feed and maximise ROAS for e-commerce businesses.
Get StartedRemarketing & Audiences
Re-engage past website visitors and lapsed customers with tailored ads across the Microsoft Audience Network - including MSN, Outlook, and partner sites.
Get StartedWhat's Included
Everything You Need, Nothing You Don't
Transparent, comprehensive management from initial setup to ongoing optimisation and reporting.
Account Audit & Setup
We audit your existing Microsoft Ads account (or set one up from scratch), assess structure, wasted spend, and missed opportunities - then build a clear action plan.
Keyword Research
Deep keyword analysis covering search volume, intent, competition, and cost. We identify highest-value terms and build negative keyword lists to cut wasteful spend.
Ad Copy & Extensions
Persuasive responsive search ads written for your audience, with sitelink, callout, call, image, and price extensions set up to maximise ad real estate and click-through rate.
Bid Strategy & Optimisation
We select and manage the right bidding strategy for your goals - whether target CPA, target ROAS, enhanced CPC, or manual bidding. Regular bid adjustments maximise every penny.
Audience Targeting
In-market audiences, custom audiences, remarketing lists, and LinkedIn profile targeting layered onto your campaigns to lower your cost per acquisition.
Monthly Reporting
Clear, plain-English monthly reports covering impressions, clicks, CTR, conversions, CPA, and ROAS - with a written summary of what was done and what is planned next.
FAQ
Microsoft Ads Questions Answered
Common questions about advertising on the Microsoft Search Network.
Yes. Microsoft Ads reaches over 900 million monthly users, many of whom do not use Google. CPCs are typically 20-35% lower, meaning your budget stretches further with less competition.
B2B companies, financial services, legal, healthcare, home improvement, and high-value retail all perform strongly. Bing's user base skews older and more affluent, and LinkedIn audience targeting makes it uniquely powerful for B2B.
Yes. Microsoft Ads has a built-in Google Ads import tool. We handle the full import process, then optimise bids, budgets, and targeting specifically for the Microsoft network.
Through the Microsoft Audience Network, you can layer LinkedIn profile data - including job title, industry, company size, and seniority - onto your search and display campaigns.
We recommend a minimum ad spend of around £300 per month. Because CPCs are lower on Microsoft than Google, your budget often delivers more clicks for the same investment.
Extend Your Digital Reach
Microsoft Ads works best as part of a joined-up paid and organic strategy.
Google Ads
Dominate the world's largest search engine alongside Microsoft. We manage Google Search, Display, Shopping, and Performance Max campaigns for complete paid search coverage.
Explore Google AdsSEO Optimisation
Build long-term organic visibility alongside your paid campaigns. Technical SEO, content strategy, and link building that compounds in value over time and reduces your reliance on ad spend.
Explore SEOAmazon Ads
Reach over 300 million Amazon customers at the point of purchase. Sponsored Products, Sponsored Brands, and DSP campaigns managed to maximise your ROAS on the world's largest marketplace.
Explore Amazon Ads